Gertmenian Showroom

Location: Fifth Avenue – NYC

Type: Showroom

G.A. Gertmenian & Sons is a nationwide area rug company based out of Los Angeles, CA. In the beginning of 2020, the Gertmenian team began the planning process for the relocation of their NYC corporate showroom. With the challenges of the pandemic, Natasha partnered with the Client Representative to offer a cohesive solution for a modern (yet homey) showroom providing open spaces with lots of light.

Design
The design philosophy was to provide a neutral pallet for the space to allow the rugs to be the focus. From lighting to finishes, Natasha was involved with the architectural selections and integration into the greater design goals. By working with allied professional and vendors, a consistent design language was maintained to keep the focus on the client’s products.

Project Management
Since the pandemic kept the client from visiting the site throughout construction, clear communication was essential in this project. By working as a team and keeping Gertmenian management informed on the process, Natasha provided complete support as the project came to a successful completion.

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