Location: SoHo NYC

Type: Showroom / Office / Retail

Website: www.lesportsac.com

Design
LeSportsac is an iconic lifestyle brand established in 1974. In 2019, they began a brand positioning which resulted in this new Global Flagship Concept Shop, Brand Design Studios, Content Creation Hub and US Headquarters in the heart of SoHo in downtown NYC.

LeSportsac management wanted this showroom to showcase the brand and this location. “Nestled inside one of SoHo’s most iconic and landmarked treasures, the LeSportsac Flagship and Global Design Studios at 32 Greene Street returns the brand to the creative epicenter of the New York City design community.”

Project Management
NLSA was brought on to the team once the global store concept was designed. Our role was to implement the design and manage the project to completion. “This timeless design concept was created to explore the next horizon for LeSportsac by channeling the hopefulness and freedom characteristic of the brand.” was the design directive NLSA was given by the LeSportsac team.

Through partnership with all the allied professionals, contractors, vendors and design team, LeSportsac was able to launch the new branding during NYC Fashion week 2022.

More photos and information to come as this world class Brand re-emerges onto the world stage.

Here is their recent release on the new SoHo showroom!

To learn more about How We Work, click here.