Location

SoHo – NYC

Situated in the heart of SoHo, this flagship location places LeSportsac’s US headquarters, showroom, and retail concept shop in one of New York City’s most vibrant and iconic neighborhoods.

Type

Showroom / Office / Retail Hybrid

LeSportsac engaged NLSA to design its new Global Flagship—a multi-functional space that serves as a showroom, creative studio, content creation hub, and US corporate office. This project marked a significant milestone in LeSportsac’s brand repositioning strategy.

Design

Established in 1974, LeSportsac is an iconic lifestyle brand known for its lightweight, versatile bags. In 2019, the brand embarked on a global repositioning initiative, resulting in the development of this flagship location.

NLSA worked with Studio Butch to create a dynamic, hybrid environment that integrates retail, workspace, and studio functions within a unified design concept. The showroom and concept shop provide an immersive brand experience for customers and wholesale partners, while the brand design studios and content creation areas support the internal creative teams.

The design balances LeSportsac’s playful, fashion-forward identity with the functional needs of a contemporary workspace. Open, flexible layouts, curated displays, and carefully selected materials work together to express the brand’s personality and innovation.